{"id":11455,"date":"2025-09-16T11:53:44","date_gmt":"2025-09-16T09:53:44","guid":{"rendered":"https:\/\/it2b.es\/?p=11455"},"modified":"2025-09-16T11:53:44","modified_gmt":"2025-09-16T09:53:44","slug":"ticketing-digital-jardines-alfabia","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2025\/09\/16\/ticketing-digital-jardines-alfabia\/","title":{"rendered":"C\u00f3mo la innovaci\u00f3n tecnol\u00f3gica transforma la gesti\u00f3n tur\u00edstica"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.21.0&#8243; custom_margin=\u00bb21px|||||\u00bb custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.25.1&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"font-weight: 400;\">En un mundo cada vez m\u00e1s digital, donde la inmediatez y la eficiencia marcan el ritmo, los espacios culturales y patrimoniales tambi\u00e9n deben adaptarse. Los visitantes esperan experiencias r\u00e1pidas, aut\u00f3nomas y conectadas.<\/span> <span style=\"font-weight: 400;\">Para lugares como <a href=\"https:\/\/www.jardinesdealfabia.com\/\">Jardines de Alfabia<\/a>, con siglos de historia y una fuerte identidad cultural, adaptarse a las exigencias del visitante digital implic\u00f3 repensar su operativa de forma estrat\u00e9gica. El reto no era solo incorporar tecnolog\u00eda, sino hacerlo sin renunciar al car\u00e1cter \u00fanico del espacio.<\/span> Para alcanzar estos objetivos, se estructur\u00f3 la soluci\u00f3n en distintos ejes estrat\u00e9gicos: [\/et_pb_text][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||13px|||\u00bb custom_padding=\u00bb3px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><strong><span class=\"circle\">1<\/span>. <b>Digitalizaci\u00f3n con identidad propia<\/b><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"font-weight: 400;\">Con un flujo constante de visitantes, se identificaron varios desaf\u00edos clave: colas prolongadas en taquilla, procesos manuales poco escalables y una gesti\u00f3n fragmentada entre las reservas, el acceso y la tienda f\u00edsica de souvenirs, que forma parte integral del recorrido por los Jardines de Alfabia.<\/span> <span style=\"font-weight: 400;\">El objetivo estaba claro: mejorar la eficiencia operativa sin perder la esencia hist\u00f3rica del lugar.<\/span> <span style=\"font-weight: 400;\">Gracias al acompa\u00f1amiento de <a href=\"https:\/\/newit2b.aititubi.es\/\">IT2B<\/a>, se implement\u00f3 una soluci\u00f3n integral basada en <\/span><b>Hub2b<\/b><span style=\"font-weight: 400;\">, nuestra plataforma tecnol\u00f3gica, desarrollada en <\/span><a href=\"https:\/\/newit2b.aititubi.es\/lenguajes-y-frameworks\/\">Angular<\/a><span style=\"font-weight: 400;\"> y <a href=\"https:\/\/newit2b.aititubi.es\/tecnologia-y-agencias-de-viaje\/\">Symfony<\/a>, y dise\u00f1ada espec\u00edficamente para digitalizar la operativa de espacios tur\u00edsticos y culturales.<\/span> [\/et_pb_text][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||13px|||\u00bb custom_padding=\u00bb3px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b><span class=\"circle\">2<\/span>. Ticketing digital y control de aforo en tiempo real<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">El nuevo sistema permite a los usuarios comprar entradas de forma anticipada a trav\u00e9s de la web. Tras el pago online, el visitante recibe un PDF con un c\u00f3digo QR, que puede validar directamente en el acceso.<\/span> <span style=\"font-weight: 400;\">Para la gesti\u00f3n in situ, se instalaron lectores port\u00e1tiles de QR, lo que ha reducido significativamente los tiempos de espera y ha eliminado las colas tradicionales.<\/span> <span style=\"font-weight: 400;\">Adem\u00e1s, se integraron carteles con QR din\u00e1mico en la zona de entrada, permitiendo que los usuarios adquieran su entrada desde el m\u00f3vil mientras esperan.<\/span><\/p>\n<h2><span class=\"circle\">3<\/span>. <b>TPV t\u00e1ctil y venta f\u00edsica centralizada<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En taquilla y en la tienda de souvenirs se implement\u00f3 un TPV t\u00e1ctil con pantalla interactiva y software propio, que permite:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seleccionar entradas o productos desde una interfaz intuitiva.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Registrar ventas en tiempo real.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aceptar pagos con tarjeta o efectivo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compartir inventario y estad\u00edsticas con la plataforma general.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este sistema permite gestionar tanto la venta de entradas como la tienda desde una sola plataforma, optimizando el tiempo del personal y reduciendo errores manuales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span class=\"circle\">4<\/span>. Automatizaci\u00f3n de reservas externas y operativa centralizada<\/b><\/h2>\n<p>Una de las grandes mejoras ha sido la automatizaci\u00f3n de reservas provenientes de plataformas externas, como <b>Tour2b<\/b>. Antes, el personal deb\u00eda consultar estos datos manualmente; ahora, todo se integra directamente en el sistema, actualizando el aforo y reduciendo la carga administrativa. La soluci\u00f3n, desarrollada con Angular y Symfony, ofrece un sistema robusto y conectado al motor de reservas interno de Jardines de Alfabia, preparado para escalar y adaptarse a nuevas necesidades.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb4px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2><\/h2>\n<h2><b>Resultados e impacto operativo<\/b><\/h2>\n<p>Gracias a la implementaci\u00f3n del sistema digital, Jardines de Alfabia ha conseguido optimizar su operativa diaria, mejorando tanto la eficiencia interna como la experiencia del visitante. Procesos que antes requer\u00edan intervenci\u00f3n manual, como la validaci\u00f3n de entradas o la gesti\u00f3n de reservas externas, ahora se realizan de forma automatizada y centralizada.<\/p>\n<p>En este video, Cristina Zaforteza, Gerente de Jardines de Alfabia, cuenta en primera persona c\u00f3mo ha vivido esta transformaci\u00f3n tecnol\u00f3gica junto a IT2B:<\/p>\n<p>\u00a0<a href=\"https:\/\/youtu.be\/nkhZs2EBhnU\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/09\/Copia-de-Copia-de-%C2%BFTu-web-recibe-visitas-pero-no-convierte-1200-x-675-px-2-300x188.png\" width=\"300\" height=\"188\" alt=\"jardines alfabia it2b\" class=\"wp-image-11537 size-medium\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Beneficios destacados:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n de colas y tiempos de espera en taquilla.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Validaci\u00f3n \u00e1gil de accesos mediante QR.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Venta unificada de entradas y tienda desde una misma plataforma.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminaci\u00f3n de tareas repetitivas por parte del personal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumento de la autonom\u00eda del visitante y mejora de la experiencia global.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sistema preparado para escalar y adaptarse a nuevas necesidades.<\/span><\/li>\n<\/ul>\n<p data-start=\"1807\" data-end=\"1988\">\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||13px|||\u00bb custom_padding=\u00bb3px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p data-start=\"1807\" data-end=\"1988\"><span style=\"font-weight: 400;\">Este caso demuestra c\u00f3mo la tecnolog\u00eda puede integrarse con \u00e9xito en espacios culturales sin comprometer su identidad. Con el apoyo de <a href=\"https:\/\/newit2b.aititubi.es\/\">IT2B<\/a> y la flexibilidad de la plataforma, Jardines de Alfabia ha dado un paso firme hacia la modernizaci\u00f3n de su modelo de gesti\u00f3n.<\/span> <span style=\"font-weight: 400;\">Hoy, operan con una estructura m\u00e1s eficiente, automatizada y alineada con las expectativas del visitante digital. Una transformaci\u00f3n que mejora el presente y prepara el terreno para el futuro.<\/span> \u00a0 <b>\u00bfTu negocio tambi\u00e9n necesita una soluci\u00f3n tecnol\u00f3gica para ser m\u00e1s escalable?<\/b><span style=\"font-weight: 400;\"> Ponte en contacto con nosotros y estudiaremos tu caso con detenimiento para hacerte una propuesta personalizada. <a href=\"https:\/\/api.whatsapp.com\/send?phone=34613674665&amp;text=%C2%A1Hola,%20IT2B!%20Me%20gustar%C3%ADa%20hablar%20con%20vosotros.%20%C2%BFPodr%C3%ADais%20atenderme?\">Contacta aqu\u00ed<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&quot;1&quot; _builder_version=&quot;4.27.4&quot; _module_preset=&quot;default&quot; global_colors_info=&quot;{}&quot;][et_pb_row _builder_version=&quot;4.27.4&quot; _module_preset=&quot;default&quot; global_colors_info=&quot;{}&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.27.4&quot; _module_preset=&quot;default&quot; global_colors_info=&quot;{}&quot;][et_pb_image src=&quot;https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/08\/%C2%BFListo-para-transformar-tu-negocio-con-soluciones-digitales-de-alto-impacto-2.png&quot; alt=&quot;Transformaci\u00f3n digital en Jardines de Alfabia con ticketing online, TPV t\u00e1ctil y reservas automatizadas&quot; title_text=&quot;Caso de \u00e9xito: Jardines de Alfabia digitaliza su gesti\u00f3n tur\u00edstica&quot; url=&quot;https:\/\/newit2b.aititubi.es\/#contacto&quot; _builder_version=&quot;4.27.4&quot; _module_preset=&quot;default&quot; background_color=&quot;#FFFFFF&quot; global_colors_info=&quot;{}&quot;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito en Jardines de Alfabia (Mallorca): la digitalizaci\u00f3n con ticketing online, TPV t\u00e1ctil y reservas automatizadas transform\u00f3 la experiencia de los visitantes y optimiz\u00f3 la gesti\u00f3n tur\u00edstica.<\/p>\n","protected":false},"author":1,"featured_media":11495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,16,30,27],"tags":[],"class_list":["post-11455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-web","category-ecommerce","category-integraciones","category-programacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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