{"id":3379,"date":"2015-06-05T08:47:21","date_gmt":"2015-06-05T08:47:21","guid":{"rendered":"http:\/\/www.it2b.es\/?p=3379"},"modified":"2015-06-05T08:47:21","modified_gmt":"2015-06-05T08:47:21","slug":"5-claves-para-vender-mas-utilizando-el-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2015\/06\/05\/5-claves-para-vender-mas-utilizando-el-e-mail-marketing\/","title":{"rendered":"5 claves para vender m\u00e1s con E-mail Marketing"},"content":{"rendered":"

Internet cambi\u00f3 definitivamente el paisaje en el que se desarrollan los negocios, la manera en que los clientes encuentran sus productos y la manera en que las empresas promocionan y anuncian sus servicios. Este nuevo panorama puso sobre la mesa infinidad de herramientas, desde el correo electr\u00f3nico hasta los servicios de mensajer\u00eda personalizados.
\n<\/strong><\/p>\n

Internet democratiz\u00f3 el acceso a los medios publicitarios, es por esto que el inter\u00e9s creciente en la inversi\u00f3n en medios web est\u00e9 transformando la manera en que los usuarios interact\u00faan con nuevos productos. La gran mayor\u00eda de empresas en Espa\u00f1a no superan un gasto de 500 Euros al mes en Marketing Online, pero la tendencia es creciente, y el uso de herramientas de seguimiento y promoci\u00f3n es cada vez m\u00e1s com\u00fan en el entorno de las PYMES.<\/p>\n

\u00a0<\/strong>En\u00a0IT2B<\/strong> estamos convencidos que la personalizaci\u00f3n en la comunicaci\u00f3n es vital, y en el e-mail marketing encontramos una clara respuesta.<\/p>\n

\u00bfE-mail marketing?<\/strong><\/p>\n

Si a\u00fan no estas convencido de los resultados que el e-mail puede aportar a tu empresa aqu\u00ed te damos varios datos para que te lo pienses de nuevo.<\/p>\n

    \n
  1. En 2013 las empresas espa\u00f1olas indicaron que al menos un 23% de sus ventas anuales se debieron al email marketing.<\/em><\/li>\n
  2. La gran mayor\u00eda de empresas, que usan el e-mail marketing como herramienta de venta, piensan aumentar el presupuesto destinado a esta \u00e1rea.<\/em><\/li>\n
  3. El crecimiento esperado en 2016, en el mercado del e-mail marketing es de 12 billones y se espera que el tr\u00e1fico diario de email sea de aproximadamente 192 billones.<\/em><\/li>\n
  4. El ROI o retorno de inversi\u00f3n es el m\u00e1s alto entre todas las herramientas de marketing online<\/em><\/li>\n<\/ol>\n

    Si tu email est\u00e1 correctamente dise\u00f1ado, y tiene informaci\u00f3n de inter\u00e9s para tu p\u00fablico entonces reforzar\u00e1s la fidelidad de tus suscriptores, confiar\u00e1n en ti y la lealtad de marca saldr\u00e1 reforzada. Con el e-mail marketing logramos poner nuestra marca en la lista inmediata de nuestros clientes.<\/p>\n

     <\/p>\n

    \"\"<\/a><\/p>\n

     <\/p>\n

    \u00bfCorreo masivo?<\/strong><\/p>\n

    Si, pero estos mails est\u00e1n personalizados para adaptarse a las necesidades de tus clientes. Pero una de las herramientas m\u00e1s \u00fatiles del e-mail marketing es que nos permite conocer que contenidos le interesan al cliente, d\u00f3nde hace clic dentro del mensaje, saber lo que les interesa y por tanto hacer correcciones para campa\u00f1as futuras. En definitiva, el e-mail marketing nos brinda la posibilidad de segmentar a nuestro p\u00fablico objetivo, y dirigirnos eficazmente a ellos para que nuestra campa\u00f1a tenga un mayor impacto. Adem\u00e1s las posibilidades de seguimiento y reportes nos permitir\u00e1n configurar nuestras futuras campa\u00f1as.<\/p>\n

    Sus utilidades son variadas, desde la promoci\u00f3n de eventos, tiendas o el lanzamiento de nuevos, hasta las acciones de fidelizaci\u00f3n del cliente, recomendaciones y cambios en la oferta.<\/p>\n

    \u00bfLas claves?<\/strong><\/p>\n

      \n
    1. Una s\u00f3lida base de contactos:<\/strong> El \u00e9xito no es gratuito, y construir una buena base de datos y suscriptores ser\u00e1 vital para el desarrollo satisfactorio de tu campa\u00f1a.<\/em><\/li>\n
    2. Contenido de calidad:<\/strong> Usa el e-mail marketing como un canal m\u00e1s de comunicaci\u00f3n, pero con contenido de calidad. El contenido es el rey.<\/em><\/li>\n
    3. La fidelidad del cliente<\/strong> es m\u00e1s alta a trav\u00e9s de e-mail que de redes sociales. Aprov\u00e9chalo y cuida a tus suscriptores.<\/em><\/li>\n
    4. Utiliza t\u00e9cnicas de redacci\u00f3n atractivas y directas<\/strong>. Los usuarios decidir\u00e1n si abrir o no tu mail solo valorando el asunto del mensaje.<\/em><\/li>\n
    5. Conf\u00eda tu campa\u00f1a a un gestor con experiencia en e-mail marketing.<\/strong> Esto te facilitar\u00e1 notablemente tu tarea y podr\u00e1s tener la certeza de que tus acciones van en el camino correcto.<\/em><\/li>\n<\/ol>\n

      En IT2B<\/strong> tenemos una amplia trayectoria dise\u00f1ando y monitorizando campa\u00f1as de e-mail marketing. Por eso nuestros clientes apuestan cada vez m\u00e1s por dise\u00f1ar con nosotros un plan estrat\u00e9gico de e-mail marketing.<\/p>\n

       <\/p>\n

      [button link=\u00bb\/planes\u00bb color=\u00bbnone\u00bb newwindow=\u00bbyes\u00bb] Planes de Marketing Online[\/button][button link=\u00bb#contacto\u00bb color=\u00bbnone\u00bb] Cu\u00e9ntanos tu proyecto[\/button]<\/p>\n

      Fuentes:<\/strong>
      \n      Experian Marketing Services<\/a>\u00a0(Servicios de anal\u00edtica en e-mail marketing)<\/em>
      \n      Email Marketing Census 2015<\/a>\u00a0(Estudio anual sobre h\u00e1bitos de uso e impacto del correo electr\u00f3nico)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      5 claves fundamentales que debes tener en cuenta al realizar tu campa\u00f1a de E-mail Marketing. En IT2B tenemos una amplia trayectoria dise\u00f1ando y monitorizando campa\u00f1as de E-mail marketing. Por eso nuestros clientes apuestan cada vez m\u00e1s por dise\u00f1ar con nosotros un plan estrat\u00e9gico de Marketing Online.<\/p>\n","protected":false},"author":1,"featured_media":5067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18],"tags":[59,60,61,24,62,54],"class_list":["post-3379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-online","tag-campanas-email","tag-email-marketing","tag-it2b","tag-marketing-online","tag-planes-de-marketing","tag-tecnologia"],"yoast_head":"\n5 claves para vender m\u00e1s con E-mail Marketing - New IT2b<\/title>\n<meta name=\"description\" content=\"Si tu campa\u00f1a de E-mail marketing est\u00e1 correctamente dise\u00f1ada, y tiene informaci\u00f3n de inter\u00e9s para tu p\u00fablico reforzar\u00e1s la fidelidad de tus suscriptores.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para vender m\u00e1s con E-mail Marketing - 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