{"id":4581,"date":"2016-06-23T18:26:07","date_gmt":"2016-06-23T18:26:07","guid":{"rendered":"https:\/\/it2b.es\/?p=4581"},"modified":"2016-06-23T18:26:07","modified_gmt":"2016-06-23T18:26:07","slug":"transformacion-digital-el-contenido-es-el-rey","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2016\/06\/23\/transformacion-digital-el-contenido-es-el-rey\/","title":{"rendered":"Transformaci\u00f3n digital – El contenido es EL REY"},"content":{"rendered":"

[et_pb_section bb_built=\u00bb1″][et_pb_row][et_pb_column type=\u00bb4_4″][et_pb_text _builder_version=\u00bb3.0.106″ background_layout=\u00bblight\u00bb]<\/p>\n

En tu estrategia online, el contenido es el rey<\/h2>\n

Nunca antes hab\u00eda estado tan claro. \u00a0Pocos a\u00f1os han pasado desde que las empresas contrataban a un \u00abCommunity Manager\u00bb que se las ve\u00eda negras para poder conseguir contenidos interesantes y de calidad para poner en sus post y la web era una \u00abtarjeta de presentaci\u00f3n digital\u00bb que hab\u00eda que tener para estar en internet, pero nada m\u00e1s.<\/p>\n

Hoy en d\u00eda hablamos de TRANSFORMACI\u00d3N DIGITAL,\u00a0<\/strong>pero si no hay contenidos, no hay transformaci\u00f3n, tenemos que ofrecer contenidos de valor para nuestros clientes, pues hoy en d\u00eda con los buscadores, los comentarios, las valoraciones, las redes sociales… son los clientes los que lideran y las empresas deben ir detr\u00e1s con la gran ventaja que conocen sus necesidades, insatisfacciones, sugerencias, etc.<\/p>\n

La transformaci\u00f3n digital debe ser parte de la Estrategia Corporativa, atr\u00e1s quedaron los d\u00edas de ocultar el know how y las buenas pr\u00e1cticas como si fueran la receta de la Coca Cola, un cliente informado y formado, ser\u00e1 un cliente fiel y una referencia, que al final es lo que todos buscamos: el QTR (QUE TE RECOMIENDEN)<\/strong>.<\/p>\n

Bajo nuestro punto de vista, una empresa que quiera transformarse digitalmente deber\u00eda:<\/p>\n

    \n
  1. Tener una CULTURA DIGITAL<\/strong>: \u00a0Que implique a personas, procesos y tecnolog\u00eda.<\/li>\n
  2. DIGITALIZAR TODO<\/strong> el conocimiento que pueda, para hacerlo llegar a sus posibles clientes y clientes en los formatos que normalmente consulta: v\u00eddeos, ebooks, pdf, art\u00edculos, cursos online…<\/li>\n
  3. IDENTIFICAR PATRONES O PERFILES DE CLIENTES:<\/strong>\u00a0Con la tecnolog\u00eda, hoy en d\u00eda se puede identificar patrones y tendencias. \u00a0Haciendo un seguimiento de la experiencia del cliente en nuestra web o tienda online, consult\u00e1ndole sus preferencias, leyendo sus comentarios sobre productos\/servicios, podemos tener mucha informaci\u00f3n para identificar a los clientes, clasificarlos por tipos y poder ofrecerles contenidos que realmente le interesan.<\/li>\n
  4. CREAR CONTENIDOS A MEDIDA:<\/strong> \u00a0Ya tenemos identificados los tipos de clientes, ahora debemos crear contenido y adecuarlo a sus necesidades.<\/li>\n
  5. DIFUNDIR<\/strong> el contenido: Mediante campa\u00f1as de pago, redes sociales y e-mailing, los medios ya conocidos, pero con una estrategia definida e individualizada con contenidos de valor, CONVENZAN a tus posibles clientes y que ENAMOREN a los que ya lo son.<\/li>\n<\/ol>\n

     <\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb3.0.106″ background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb]<\/p>\n

    \u00bfQuieres comenzar la TRANSFORMACI\u00d3N DIGITAL de tu empresa?<\/strong><\/p>\n

    \u00bfTienes mucho material y te gustar\u00eda crear contenido, divulgarlo y atraer con el a clientes?<\/h4>\n

    \u00bfEst\u00e1s convencido pero no sabes c\u00f3mo empezar?<\/strong><\/p>\n

     <\/p>\n

    \u00bfQUIERES EMPEZAR A GANAR CLIENTES A TRAV\u00c9S DE TU SITIO WEB?
    \n\u00bfTe animas a comenzar la transformaci\u00f3n digital de tu empresa? \u00a0Env\u00edanos tus datos y te acompa\u00f1amos a dar este gran paso.<\/h4>\n

    [\/et_pb_text][et_pb_button _builder_version=\u00bb3.0.71″ button_text=\u00bbContacta con nosotros\u00bb button_url=\u00bb#contacto\u00bb url_new_window=\u00bboff\u00bb button_alignment=\u00bbcenter\u00bb background_layout=\u00bblight\u00bb custom_button=\u00bboff\u00bb button_border_radius=\u00bb0″ button_letter_spacing=\u00bb0″ button_icon_placement=\u00bbright\u00bb button_border_radius_hover=\u00bb0″ button_letter_spacing_hover=\u00bb0″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [et_pb_section bb_built=\u00bb1″][et_pb_row][et_pb_column type=\u00bb4_4″][et_pb_text _builder_version=\u00bb3.0.106″ background_layout=\u00bblight\u00bb] En tu estrategia online, el contenido es el rey Nunca antes hab\u00eda estado tan claro. \u00a0Pocos a\u00f1os han pasado desde que las empresas contrataban a un \u00abCommunity Manager\u00bb que se las ve\u00eda negras para poder conseguir contenidos interesantes y de calidad para poner en sus post y la web era […]<\/p>\n","protected":false},"author":1,"featured_media":5114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,21],"tags":[],"class_list":["post-4581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-online","category-posicionamiento"],"yoast_head":"\nTransformaci\u00f3n digital - El contenido es EL REY - New IT2b<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformaci\u00f3n digital - 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