{"id":4651,"date":"2016-10-18T07:42:26","date_gmt":"2016-10-18T07:42:26","guid":{"rendered":"https:\/\/it2b.es\/?p=4651"},"modified":"2016-10-18T07:42:26","modified_gmt":"2016-10-18T07:42:26","slug":"vendes-servicios-7-claves-web-cierre-ventas","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2016\/10\/18\/vendes-servicios-7-claves-web-cierre-ventas\/","title":{"rendered":"\u00bfVendes servicios? 7 claves para que tu web cierre ventas"},"content":{"rendered":"<p style=\"text-align: justify;\">Aunque no vendas producto, puedes <strong>cerrar ventas a trav\u00e9s de tu web,\u00a0<\/strong>si ya has invertido en SEO, SEM, y est\u00e1s ATRAYENDO posibles clientes a tu web, ES EL MOMENTO DE <strong>CONVENCERLOS<\/strong>, de <strong>CONVERTIR<\/strong> toda esa inversi\u00f3n de tiempo y dinero en <strong>RESULTADOS<\/strong>. \u00a0Si, esto forma parte del <strong>INBOUND MARKETING,<\/strong> este t\u00e9rmino tan de moda que habr\u00e1s visto en muchos art\u00edculos y que se traduce en:<\/p>\n<p style=\"text-align: center;\">Atraer<br \/>\nConvertir o conseguir esa primera cita<br \/>\nCerrar el trato o compromiso<br \/>\nEnamorar a tu cliente d\u00eda a d\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">En este art\u00edculo vamos a dar unas l\u00edneas sencillas para que tu web se convierta, es decir, pase de ser una tarjeta de presentaci\u00f3n a ser un canal de venta efectivo para tu negocio. \u00a0Si eres un coach, un consultor, un asesor, un abogado, un ingeniero, un inform\u00e1tico, un experto en marketing&#8230; tienes que tener una web preparada para que en pocos minutos, el visitante que ya est\u00e9 interesado, se <strong>DECIDA A PEDIRTE INFORMACI\u00d3N, OBTENER ESA PRIMERA CITA\u00a0<\/strong>\u00a0y ya est\u00e1 en tus manos concretar la llamada, skype o reuni\u00f3n donde lo convenzas y lo <strong>CONVIERTAS EN CLIENTE.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Te damos <span style=\"font-size: 2em;\">7 claves para que tu web <strong>CONVENZA y VENDA<\/strong><\/span><\/h3>\n<p><strong><span style=\"font-size: 2em;\">1. <\/span>No seas egoc\u00e9ntrico<\/strong>. \u00a0No centres tu web en contar y ense\u00f1ar lo bueno que eres, las oficinas tan bonitas que tienes, etc&#8230; \u00a0<strong>Deja clara tu propuesta de valor<\/strong>,\u00a0\u00a0cu\u00e9ntale a tu posible cliente, a tu comprador\u00a0<strong>EN QU\u00c9 LE PUEDES AYUDAR<\/strong>.<\/p>\n<p>Ejemplo: \u00a0En\u00a0<a href=\"http:\/\/www.clientsondemand.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.clientsondemand.com\/<\/a> \u00a0dejan clara su promesa de valor y lo que pueden esperar sus clientes.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-4670\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/propuesta-de-valor-1024x475.png\" alt=\"Propuesta de valor\" width=\"1024\" height=\"475\" \/><\/p>\n<p><strong><span style=\"font-size: 2em;\">2. <\/span><\/strong> \u00a0Deja claro <strong>a qu\u00e9 tipo o tipos de clientes te diriges<\/strong>. \u00a0Ayuda a tu visitante con preguntas para saber si est\u00e1 en el sitio indicado y transm\u00edtele confianza al hacerle saber que trabajas con otros clientes como \u00e9l.<\/p>\n<p>Ejemplo: Nos gusta como lo hace \u00a0<a href=\"http:\/\/www.lauraribas.com\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">www.lauraribas.com<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4664\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/claridad-1024x525.png\" alt=\"A quien me dirijo\" width=\"1024\" height=\"525\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 2em;\">3. <\/span><\/strong> Ayuda al cliente a <strong>identificarse con el problema que les puedes solucionar<\/strong>. \u00a0Ens\u00e9\u00f1ales su <strong>DOLOR<\/strong>, para que se identifiquen con \u00e9l, es decir, dise\u00f1a tu web y su contenido pensando en tus compradores y la necesidad o problema que tienen.<\/p>\n<p>Ejemplo: \u00a0<a href=\"http:\/\/www.thenextlevel.es\" target=\"_blank\" rel=\"noopener\">www.thenextlevel.es<\/a> \u00a0deja claro los problemas que puede tener su cliente o comprador.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-4663 aligncenter\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/tipo-de-clientes-1024x540.png\" alt=\"tipo de cliente\" width=\"1024\" height=\"540\" \/><\/p>\n<p><strong><span style=\"font-size: 2em;\">4. <\/span><\/strong> \u00a0Ens\u00e9\u00f1ale <strong>testimonios de PERSONAS<\/strong> a las que tu empresa ha ayudado y est\u00e1n contentas con tus servicios.<\/p>\n<p>Ejemplo:\u00a0<a href=\"http:\/\/timonelconsulting.es\/#testimonios\" target=\"_blank\" rel=\"noopener\">http:\/\/timonelconsulting.es\/#testimonios<\/a> \u00a0Timonel Consulting en su p\u00e1gina de inicio ofrece\u00a0testimonios con nombre, cargo y Empresa que aportan credibilidad y confianza<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4665\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/testimonios-1024x394.png\" alt=\"testimonios\" width=\"1024\" height=\"394\" \/><\/p>\n<p><strong><span style=\"font-size: 2em;\">5. <\/span><\/strong> Facil\u00edtale el contacto directo contigo. Sin ser agobiante o agresivo (comercialmente hablando), ofr\u00e9cele formularios sencillos para iniciar una relaci\u00f3n comercial, para realizar un primer contacto.<\/p>\n<p>Ejemplo: Nos gusta como\u00a0<a href=\"http:\/\/www.pyrasesores.es\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.pyrasesores.es\/<\/a> \u00a0les ofrece a los interesados que dejen su nombre y tel\u00e9fono y les llamar\u00e1n enseguida&#8230; es un sencillo formulario, una forma f\u00e1cil y r\u00e1pida de establecer un primer contacto<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4667\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/contacto-facil-1024x473.png\" alt=\"Contacto llamada\" width=\"1024\" height=\"473\" \/><\/p>\n<p><strong><span style=\"font-size: 2em;\">6. <\/span><\/strong> Ofrecele interactuar contigo, colocando Click to actions (CTA), \u00a0llamadas a la acci\u00f3n en sitios estrat\u00e9gicos, donde <strong>captes su atenci\u00f3n<\/strong> y les lleves a\u00a0interactuar contigo: solicitando informaci\u00f3n, suscribi\u00e9ndose a la Newsletter, descarg\u00e1ndose alg\u00fan recurso, etc.<\/p>\n<p>Ejemplo: \u00a0De nuevo nos gusta c\u00f3mo lo hace\u00a0<a href=\"http:\/\/www.pyrasesores.es\/#tarifa-plana\" target=\"_blank\" rel=\"noopener\">http:\/\/www.pyrasesores.es\/#tarifa-plana<\/a>, centrando el foco en su tarifa plana, ofreci\u00e9ndole al cliente un recurso tan sencillo como es una calculadora online para que con tan solo un click, sepa el precio sin sorpresas que va a pagar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4671\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/CTA-1024x465.png\" alt=\"CTA\" width=\"1024\" height=\"465\" \/><\/p>\n<p><strong><span style=\"font-size: 2em;\">7. <\/span><\/strong>S\u00e9\u00a0generoso,\u00a0<strong>\u00a0ofreci\u00e9ndoles contenido de valor o recursos<\/strong> que les aporten informaci\u00f3n o formaci\u00f3n para solucionar sus problemas. \u00a0Si est\u00e1 interesado, te dar\u00e1 con gusto su email para que a partir de ah\u00ed empec\u00e9is una relaci\u00f3n que puede terminar en un cierre de venta. \u00a0No tengas miedo en contar c\u00f3mo lo haces y las herramientas que utilizas, tu valor a\u00f1adido y diferencial est\u00e1 en tu metodolog\u00eda, tu servicio&#8230;<\/p>\n<p>Ejemplo: Power Data (<a href=\"http:\/\/www.powerdata.es\" target=\"_blank\" rel=\"noopener\">http:\/\/www.powerdata.es<\/a>\/) ha apostado por el Inbound Marketing para hacer crecer su negocio. \u00a0No escatima en crear contenidos y recursos de valor para sus posibles \u00abcompradores\u00bb y sus clientes actuales en varios formatos como v\u00eddeos, ebooks, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4672\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2016\/10\/contenido-inbound-1024x742.png\" alt=\"contenido inbound marketing\" width=\"1024\" height=\"742\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque no vendas producto, puedes cerrar ventas a trav\u00e9s de tu web,\u00a0si ya has invertido en SEO, SEM, y est\u00e1s ATRAYENDO posibles clientes a tu web, ES EL MOMENTO DE CONVENCERLOS, de CONVERTIR toda esa inversi\u00f3n de tiempo y dinero en RESULTADOS. \u00a0Si, esto forma parte del INBOUND MARKETING, este t\u00e9rmino tan de moda que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18],"tags":[36],"class_list":["post-4651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-online","tag-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfVendes servicios? 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