{"id":4980,"date":"2017-03-31T17:36:44","date_gmt":"2017-03-31T17:36:44","guid":{"rendered":"https:\/\/it2b.es\/?p=4980"},"modified":"2017-03-31T17:36:44","modified_gmt":"2017-03-31T17:36:44","slug":"como-aplicar-inbound-marketing-en-wordpress","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2017\/03\/31\/como-aplicar-inbound-marketing-en-wordpress\/","title":{"rendered":"C\u00f3mo aplicar Inbound Marketing en tu WordPress"},"content":{"rendered":"<p>El pasado 20 de marzo, acogimos en nuestra oficina a los miembros de la Meetup \u00ab<a href=\"https:\/\/www.meetup.com\/es-ES\/Mallorca-WordPress-Meetup\/\" target=\"_blank\">WordPress Mallorca<\/a>\u00ab, su organizador es Jorge Rivera y el objetivo de este grupo es \u00a0es fomentar los conocimientos\u00a0sobre WordPress y el mundo del desarrollo web; ademas contactar con m\u00faltiples personas para proponer ideas, charlas y hacer crecer la comunidad en Mallorca.<\/p>\n<p>La charla estaba dirigida a:<\/p>\n<ul>\n<li>Dise\u00f1adores y desarrolladores Front interesados en trabajar con WordPress<\/li>\n<li>Profesionales del Marketing &#8216;on&#8217; y &#8216;off&#8217;<\/li>\n<\/ul>\n<p><strong>Objetivo:<\/strong> \u00a0Destacar la importancia de la estrategia para conseguir\u00a0captar, convertir y fidelizar clientes a trav\u00e9s de un sitio\u00a0web y c\u00f3mo podemos implementar una estrategia Inbound Marketing en una web desarrollada en WordPress.<\/p>\n<p><strong>Agenda:<\/strong> Para ello tratamos varios puntos:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concepto de <strong>Inbound Marketing<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identificando al <strong>Buyer Persona <\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creando la Estrategia para Atraer <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing de Contenidos para seducir y convencer <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA e Email Marketing para enganchar, ENAMORAR y fidelizar (te puede interesar tambi\u00e9n este art\u00edculo\u00a0<a href=\"https:\/\/newit2b.aititubi.es\/marketing-atraccion-ritual-captar-nuevos-clientes-web-e-commerce-iman\/\">Marketing de atracci\u00f3n o el ritual para captar nuevos clientes para tu negocio como un im\u00e1n<\/a>\u00a0)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plugins para WordPress<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatizaci\u00f3n del email marketing<\/span><\/li>\n<\/ul>\n<p>Con una estrategia online acertada, empatizando con el cliente o consumidor de los productos y servicios, podemos montar en nuestra web hecha en WordPress un sistema de ventas exitoso. \u00a0<strong>El Inbound Marketing<\/strong> se puede implementar sin grandes inversiones, contando con <strong>WordPress como gestor de contenidos<\/strong>, <strong>llamadas a la acci\u00f3n estrat\u00e9gicas CTA<\/strong>, formularios para captar los datos de los leads y <strong>automatizaci\u00f3n del email marketing<\/strong> para estar en comunicaci\u00f3n con nuestro posible cliente.<\/p>\n<p>Compartimos la presentaci\u00f3n y os animamos a que nos envi\u00e9is vuestras preguntas sobre este tema que nos interesa y apasiona.<\/p>\n<p><iframe src=\"https:\/\/docs.google.com\/presentation\/d\/1gLZUsfORyPfer0tJ8xf_vzpTBTqyEd2b73KuEE9wpts\/embed?start=true&amp;loop=false&amp;delayms=5000\" width=\"960\" height=\"569\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 20 de marzo, acogimos en nuestra oficina a los miembros del grupo Meetup \u00abWordpress Mallorca\u00bb.  El Objetivo de esta meetup era  destacar la importancia de la estrategia para conseguir captar, convertir y fidelizar clientes a trav\u00e9s de un sitio web y c\u00f3mo podemos implementar una estrategia Inbound Marketing en una web desarrollada en WordPress.<\/p>\n","protected":false},"author":1,"featured_media":4984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,39,17,18,21],"tags":[44,42,36,45,46],"class_list":["post-4980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colaboraciones","category-eventos","category-inbound-marketing","category-marketing-online","category-posicionamiento","tag-automatizacion-de-email-marketing","tag-email-retargeting","tag-inbound-marketing","tag-mailchimp","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aplicar Inbound Marketing en tu WordPress - 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