{"id":4991,"date":"2017-04-24T08:23:18","date_gmt":"2017-04-24T08:23:18","guid":{"rendered":"https:\/\/it2b.es\/?p=4991"},"modified":"2017-04-24T08:23:18","modified_gmt":"2017-04-24T08:23:18","slug":"contenido-rey-la-estrategia-la-reina-la-manda","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2017\/04\/24\/contenido-rey-la-estrategia-la-reina-la-manda\/","title":{"rendered":"El contenido es el rey pero la estrategia es la REINA y la que manda"},"content":{"rendered":"<p>Si no vives en #Mallorca o no pudiste asistir a nuestra ponencia del pasado jueves 20 de abril dentro del programa de Meetups de<a href=\"https:\/\/www.meetup.com\/es-ES\/MallorcaSEO\/\" target=\"_blank\" rel=\"noopener noreferrer\"> MALLORCA SEO<\/a>, te hacemos un peque\u00f1o resumen y compartimos la presentaci\u00f3n y algunas fotos del evento \ud83d\ude42<\/p>\n<p>Comenzamos por decir, que estamos muy contentos por la acogida que tuvo el tema, eso es un gran indicador que cada vez m\u00e1s, estamos convencidos que una <strong>estrategia digital enfocada a objetivos y a optimizar los recursos<\/strong> que disponemos, es la clave.<\/p>\n<p>El objetivo era tomar conciencia de la importancia de la estrategia sobre cualquier acci\u00f3n de marketing de atracci\u00f3n, incluyendo el SEO. \u00a0El contenido es la clave para atraer, enamorar y fidelizar a los clientes; pero conocer al\u00a0tipo de cliente que queremos atraer, sus intereses, canales donde se mueven y sus h\u00e1bitos digitales; puede ser la diferencia entre el fracaso y el \u00e9xito.<\/p>\n<p>La agenda fue la siguiente, preparada para tener un conocimiento global del modelo de negocio y enfocarnos en los tipos de clientes que queremos captar y fidelizar:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocer bien el modelo de negocio &#8211; Modelo Canvas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocer al cliente de nuestro cliente, para ello sugerimos utilizar los siguientes modelos:<\/span><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buyer persona<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mapa de empat\u00eda<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propuesta de valor &#8211; Mapa de empat\u00eda<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dise\u00f1ar las p\u00e1ginas con contenidos estrat\u00e9gicos para conseguir la conversi\u00f3n. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepara tu sitio web (te puede interesar leer tambi\u00e9n (<a href=\"https:\/\/newit2b.aititubi.es\/vendes-servicios-7-claves-web-cierre-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 claves para que tu web cierre ventas<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ofrece contenido para seducir, convencer y enamorar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El <strong>lead magnet<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los<strong> embudos de venta<\/strong>.<\/span>\n<ul>\n<li style=\"font-weight: 400;\">Qu\u00e9 son y qu\u00e9 aportan a la estrategia<\/li>\n<li style=\"font-weight: 400;\">C\u00f3mo dise\u00f1arlos<\/li>\n<li style=\"font-weight: 400;\">Su dise\u00f1o y an\u00e1lisis en <strong>Google Analytics<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Os compartimos la presentaci\u00f3n y nos ponemos a vuestra disposici\u00f3n para crear debate al respecto o contestaros dudas que teng\u00e1is al respecto.<\/p>\n<p><iframe src=\"https:\/\/docs.google.com\/presentation\/d\/12df3cqmVFSaXgnIRCdPVhbbph-G4Qz4UoiZ1-upU41E\/embed?start=true&amp;loop=false&amp;delayms=5000\" width=\"960\" height=\"569\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Agradecemos al grupo de <strong>Meetups Mallorca SEO<\/strong> por la oportunidad que nos ha dado de participar en este ciclo de charlas donde compartimos conocimientos y experiencias. \u00a0Os dejamos algunas fotos de la Meetup y os animamos a participar, es un grupo activo, donde se aprende mucho y se establecen relaciones provechosas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre las claves para preparar una estrategia digital: enfocada a tu cliente ideal, a cumplir objetivos y a optimizar los recursos. Presentaci\u00f3n de la meetup de Mallorca SEO del 20 de abril<\/p>\n","protected":false},"author":1,"featured_media":5044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,39,17,18,21,19],"tags":[],"class_list":["post-4991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colaboraciones","category-eventos","category-inbound-marketing","category-marketing-online","category-posicionamiento","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El contenido es el rey pero la estrategia es la REINA y la que manda - New IT2b<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El contenido es el rey pero la estrategia es la REINA y la que manda - New IT2b\" \/>\n<meta property=\"og:description\" content=\"Descubre las claves para preparar una estrategia digital: enfocada a tu cliente ideal, a cumplir objetivos y a optimizar los recursos. 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