{"id":5799,"date":"2018-02-22T00:24:34","date_gmt":"2018-02-21T23:24:34","guid":{"rendered":"https:\/\/it2b.es\/?p=5188"},"modified":"2018-02-22T00:24:34","modified_gmt":"2018-02-21T23:24:34","slug":"ponte-los-zapatos-cliente-ideal","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2018\/02\/22\/ponte-los-zapatos-cliente-ideal\/","title":{"rendered":"Ponte en los zapatos de tu cliente ideal"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.0.47&#8243;][et_pb_row _builder_version=\u00bb3.0.48&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.0.47&#8243; parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb][et_pb_text _builder_version=\u00bb3.17.2&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb]<\/p>\n<blockquote>\n<p><strong>\u2026 y consigue venderle y fidelizarlo.<\/strong><\/p>\n<\/blockquote>\n<p>Esta es la clave del \u00e9xito de toda estrategia, el pilar fundamental, conocer a qui\u00e9n debemos dirigir toda nuestra artiller\u00eda de marketing y c\u00f3mo <strong>llegar a sus emociones y conectar con sus \u201cdolores\u201d y necesidades que nuestros servicios o productos pueden solucionar.<\/strong><\/p>\n<h2 style=\"text-align: center;\">EMPAT\u00cdA:<\/h2>\n<blockquote>\n<p>Esta es la palabra m\u00e1gica. Si nos ponemos en la piel de nuestro cliente, podemos ofrecerle lo que realmente necesita.<\/p>\n<\/blockquote>\n<p>Nos vamos a centrar en c\u00f3mo nos puede ayudar esta herramienta en la estrategia digital, en concreto para definir el tipo de contenido que le aporta valor a nuestro cliente ideal, lo atrae a nuestra web y le genera la confianza necesaria para conectar con \u00e9l y conseguir una conversi\u00f3n, que se traduce en una solicitud de informaci\u00f3n, una cita o compra de nuestros productos, si se trata de ecommerce.<\/p>\n<p>En IT2B, utilizamos una herramienta que nos permiten ponerle cara a esos clientes ideales y conocer sus dolores y expectativas para poder crear la estrategia digital adecuada para atraerlos y convertirlos en clientes y prescriptores.<\/p>\n<h2 style=\"text-align: center;\">BUYER PERSONA<\/h2>\n<blockquote>\n<p>Consiste en construir \u201cpersonajes\u201d que reflejen los rasgos y necesidades de los tipos de clientes a los que tenemos que enfocar los contenidos y las acciones de marketing digital.<\/p>\n<\/blockquote>\n<p>Lo que antes era una tipolog\u00eda o segmento de mercado, se transforma en una \u00abpersona\u00bb con nombre, entorno y personalidad.\u00a0 El Buyer persona nos permite conocerlo mejor, ponernos en su piel y obtener m\u00e1s informaci\u00f3n de los canales digitales que utiliza, <strong>qu\u00e9 le motiva a hacer una b\u00fasqueda en Google<\/strong>, qu\u00e9 intereses y qu\u00e9 tipo de contenido consulta y c\u00f3mo interact\u00faa en las redes sociales en las que se mueve&#8230; hasta comprender <strong>qu\u00e9 motivaci\u00f3n tiene para comprar nuestros servicios o productos.<\/strong><\/p>\n<h3>\u00bfPara qu\u00e9 sirven los Buyer Personas?<\/h3>\n<ul>\n<li>Definir la estructura de la p\u00e1gina web o ecommerce.<\/li>\n<li>Utilizar las palabras clave que ayuden a posicionar el sitio web de cara a las b\u00fasquedas que pueda hacer el tipo de cliente que nos interesa atraer.<\/li>\n<li>Dise\u00f1ar las p\u00e1ginas con textos estrat\u00e9gicos para conseguir la conversi\u00f3n.<\/li>\n<li>Crear los contenidos que conecten con nuestro cliente ideal, para\u00a0seducirlo, convencerlo y enamorarlo.<\/li>\n<li>Definir una estrategia de <a href=\"https:\/\/newit2b.aititubi.es\/como-aplicar-inbound-marketing-en-wordpress\/\" target=\"_blank\" rel=\"noopener\">inbound marketing<\/a> con:\n<ul>\n<li>Acciones de marketing en las redes donde se mueve.<\/li>\n<li>Landing pages efectivas y concretas.<\/li>\n<li>Contenidos de valor que le atraigan, entretengan y formen: \u00ableads magnet\u00bb.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>=&gt;Te podr\u00eda interesar este post:<br \/> https:\/\/newit2b.aititubi.es\/vendes-servicios-7-claves-web-cierre-ventas\/<\/p>\n<h3>\u00bfC\u00f3mo crear los Buyer Personas?<\/h3>\n<p>Para construir estos personajes clave, una vez identificados los segmentos o tipos de clientes que tenemos y a los que queremos enfocar la estrategia digital, tenemos que pensar en un cliente real que est\u00e9 ubicado dentro de ese segmento.\u00a0<strong> El cliente ideal ser\u00eda uno que tengamos o deseemos conseguir que nos lleve a decir \u00abMe gustar\u00eda tener 10 como este\u00bb.<\/strong><\/p>\n<p>Una vez lo tengamos en mente, tenemos que construirlo, crear una \u00abHistoria\u00bb a su alrededor, con caracter\u00edsticas, entorno&#8230;\u00a0 que nos lleve a concretar informaci\u00f3n:<\/p>\n<ul>\n<li>Personal: Su perfil en edad, g\u00e9nero, gustos, etc\u2026<\/li>\n<li>Conducta online: Si busca online antes de tomar decisiones, si est\u00e1 en redes sociales y en cu\u00e1les, etc\u2026<\/li>\n<li>Profesional: Sector, tipo de empresa en la que trabaja, sus responsabilidades, a quien lee o sigue en la red\u2026<\/li>\n<li>\u00bfYa es cliente o es cliente potencial?: Si ya es nuestro cliente, saber c\u00f3mo nos ha conocido, por qu\u00e9 sigue con nosotros\u2026<\/li>\n<\/ul>\n<h4>Plantilla<\/h4>\n<p>Nosotros utilizamos una sencilla plantilla para poder sintetizar toda esta informaci\u00f3n y poder hacer un trabajo de campo con nuestros clientes utilizando un lienzo, postit y rotuladores,\u00a0 como herramientas para construir de una manera sencilla y gr\u00e1fica este cliente ideal al que queremos captar.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/10\/plantilla-BUYER-PERSONA-1024x723.jpg\" width=\"834\" height=\"589\" alt=\"Plantilla Buyer Persona\" class=\"wp-image-6576 alignnone size-large\" style=\"display: block; margin-left: auto; margin-right: auto;\" srcset=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/10\/plantilla-BUYER-PERSONA-1024x723.jpg 1024w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/10\/plantilla-BUYER-PERSONA-300x212.jpg 300w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/10\/plantilla-BUYER-PERSONA-768x542.jpg 768w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/10\/plantilla-BUYER-PERSONA-1536x1085.jpg 1536w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/10\/plantilla-BUYER-PERSONA-2048x1447.jpg 2048w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/p>\n<h3>Ejemplos de Buyer Persona<\/h3>\n<p>Te dejamos dos ejemplos reales de buyers persona para un restaurante que tiene dos segmentos de clientes:<\/p>\n<ul>\n<li>Clientes particulares<\/li>\n<li>Eventos de empresa<\/li>\n<\/ul>\n<p><a href=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-cliente-restaurante.png\"><img decoding=\"async\" class=\"size-full wp-image-6082 aligncenter\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-cliente-restaurante.png\" alt=\"\" width=\"765\" height=\"448\" srcset=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-cliente-restaurante.png 765w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-cliente-restaurante-300x176.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-evento-empresas.png\"><img decoding=\"async\" class=\"size-full wp-image-6083 aligncenter\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-evento-empresas.png\" alt=\"\" width=\"749\" height=\"441\" srcset=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-evento-empresas.png 749w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2018\/02\/buyer-persona-evento-empresas-300x177.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/a><\/p>\n<blockquote>\n<p><strong>No pierdas de vista que para atraer a tu cliente ideal, necesitas ponerte en sus zapatos y pensar como \u00e9l para poder enviarle los mensajes adecuados por los medios online en los que seguramente estar\u00e1.<\/strong><\/p>\n<\/blockquote>\n<p>Si despu\u00e9s de leer este art\u00edculo apuestas por hacer un marketing directo y enfocado, nos puedes contactar y te ayudamos en todo el proceso de definici\u00f3n de estrategia e implementaci\u00f3n.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; 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Esta es la clave del \u00e9xito de toda estrategia, el pilar fundamental, conocer a qui\u00e9n debemos dirigir toda nuestra artiller\u00eda de marketing y c\u00f3mo llegar a sus emociones y conectar con sus \u201cdolores\u201d y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-5799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ponte en los zapatos de tu cliente ideal - New IT2b<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ponte en los zapatos de tu cliente ideal - New IT2b\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.0.47&#8243;][et_pb_row _builder_version=\u00bb3.0.48&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.0.47&#8243; parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb][et_pb_text _builder_version=\u00bb3.17.2&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb] \u2026 y consigue venderle y fidelizarlo. 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