{"id":5920,"date":"2018-03-28T19:33:27","date_gmt":"2018-03-28T17:33:27","guid":{"rendered":"https:\/\/it2b.es\/?p=5920"},"modified":"2018-03-28T19:33:27","modified_gmt":"2018-03-28T17:33:27","slug":"charla-taller-pepito-perez-poner-nombre-a-tu-cliente-ideal-la-clave-de-tu-estrategia-seo","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2018\/03\/28\/charla-taller-pepito-perez-poner-nombre-a-tu-cliente-ideal-la-clave-de-tu-estrategia-seo\/","title":{"rendered":"Charla- Taller Pepito P\u00e9rez: Poner nombre a tu cliente ideal, la clave de tu estrategia SEO"},"content":{"rendered":"<p>El pasado 21 de Marzo, participamos de nuevo en el ciclo de charlas de <strong>#MallorcaSEO<\/strong>.\u00a0 Esta vez el formato fue m\u00e1s interactivo, porque nuestro objetivo era hacer\u00a0 un ejercicio pr\u00e1ctico de la t\u00e9cnica que usamos en IT2B en todos los proyectos, para poder conectar con los clientes a los que van dirigidas todas nuestras acciones de marketing y de posicionamiento SEO.<\/p>\n<p>Esta t\u00e9cnica se llama \u00ab<strong>Buyer Persona<\/strong>\u00bb y de ah\u00ed obtenemos toda la informaci\u00f3n clave de cada uno de los perfiles de clientes.\u00a0 Luego trabajamos un <strong>Mapa de Empat\u00eda<\/strong>, en el que cruzamos las necesidades de esos clientes con los valores diferenciales de las Empresas.<\/p>\n<p>En esta ocasi\u00f3n, despu\u00e9s de un repaso conceptual y aclarando los verdaderos<strong> objetivos del Posicionamiento SEO:\u00a0Posicionarte delante de tu competencia y Atraer la atenci\u00f3n de los posibles clientes, que s\u00ed te interesan;\u00a0<\/strong>propusimos a los asistentes que se dividieran en dos grupos y cada uno de ellos ten\u00eda que trabajar un Buyer Persona para dos tipos de negocio: un restaurante en primera l\u00ednea de playa y un coach especializado en alto rendimiento en las empresas.<\/p>\n<p>Adem\u00e1s de entretenido, fue muy interesante ver c\u00f3mo ten\u00edan que abrir la mente para crear una historia detr\u00e1s de ese personaje ficticio, tener en cuenta las personas y medios que le influyen a la hora de tomar una decisi\u00f3n, los canales digitales en que se mueve, qu\u00e9 valora y a qu\u00e9 le da peso cuando tiene que elegir entre un producto o servicio y otro similar, etc&#8230;<\/p>\n<p>Compartimos la presentaci\u00f3n.\u00a0 Para el taller usamos las herramientas de siempre:\u00a0 Un lienzo o cartulina donde dibujamos <strong>la plantilla de \u00abBuyer persona\u00bb que ense\u00f1amos en la presentaci\u00f3n, post-it y rotuladores<\/strong>. <iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/zVSSusqibZh3CO\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<p>Esperamos que sea de utilidad y si ten\u00e9is alguna consulta al respecto, no dud\u00e9is en contactarnos a trav\u00e9s de <a href=\"\/#contacto\"><strong>nuestro formulario<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 21 de Marzo, participamos de nuevo en el ciclo de charlas de #MallorcaSEO.\u00a0 Esta vez el formato fue m\u00e1s interactivo, porque nuestro objetivo era hacer\u00a0 un ejercicio pr\u00e1ctico de la t\u00e9cnica que usamos en IT2B en todos los proyectos, para poder conectar con los clientes a los que van dirigidas todas nuestras acciones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,21,19],"tags":[],"class_list":["post-5920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-posicionamiento","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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