{"id":7931,"date":"2020-04-24T13:08:39","date_gmt":"2020-04-24T11:08:39","guid":{"rendered":"https:\/\/it2b.es\/?p=7931"},"modified":"2020-04-24T13:08:39","modified_gmt":"2020-04-24T11:08:39","slug":"las-cifras-clave-sobre-la-evolucion-del-e-commerce-durante-el-covid-19","status":"publish","type":"post","link":"https:\/\/newit2b.aititubi.es\/es\/2020\/04\/24\/las-cifras-clave-sobre-la-evolucion-del-e-commerce-durante-el-covid-19\/","title":{"rendered":"Las cifras clave sobre la evoluci\u00f3n del e-commerce durante el Covid-19"},"content":{"rendered":"<h2>Reinventarse o morir<\/h2>\n<p><strong>La gran oportunidad de reinventarse gracias al comercio digital.<\/strong> La pandemia que asola al mundo, el Covid-19 provoca que muchos de los <strong>negocios hayan decidido invertir en nuevas estrategias comerciales basadas en el marketing digital<\/strong> y los datos demuestran que es una decisi\u00f3n acertada.<\/p>\n<p>En el <strong>\u00e1mbito internacional<\/strong>, estudios especializados como <a href=\"https:\/\/contentsquare.com\/covid-19-ecommerce-impact-data-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Square<\/a> <strong>demuestran la progresi\u00f3n exponencial del tr\u00e1fico en la red, el aumento de visitas a webs de compra, la realizaci\u00f3n de m\u00e1s transacciones y conversiones que nunca.<\/strong> El temor a contraer la enfermedad ha repercutido en la poblaci\u00f3n de los pa\u00edses afectados, donde observamos que ciudadanos tanto de pa\u00edses asi\u00e1ticos como europeos (China 85 % de los ciudadanos y 14 % de los brit\u00e1nicos) <strong>han asegurado preferir evitar los lugares con gran afluencia de p\u00fablico<\/strong>, tal y como demuestra los distintos estudios realizados por la empresa <a href=\"https:\/\/today.yougov.com\/topics\/international\/articles-reports\/2020\/03\/17\/YouGov-international-COVID-19-tracker\" target=\"_blank\" rel=\"noopener noreferrer\">YouGov.<\/a> A pesar de los efectos negativos del Covid-19 en la econom\u00eda mundial,<strong> las ventas en e-commerce crecieron<\/strong>, debido a este temor.<\/p>\n<p>Por otra parte, cabe destacar que en el comercio digital donde el crecimiento era regular ha sufrido un crecimiento considerable debido a la pandemia. Aunque sorprende que las industrias que vieron <strong>un mayor crecimiento en las ventas online<\/strong>, no eran las habituales, sino aquellas dedicadas a la<strong> alimentaci\u00f3n, deportes en el hogar, muebles, tecnolog\u00eda y jardiner\u00eda<\/strong>, debido al confinamiento que sufren los ciudadanos en la mayor\u00eda de pa\u00edses donde la enfermedad ha repercutido. Mientras que en los sectores que alimentaban principalmente al comercio digital sufrieron un <strong>baj\u00f3n de forma considerable como es el turismo, la moda y el calzado.<\/strong><\/p>\n<h2>Las cifras clave<\/h2>\n<figure id=\"attachment_7944\" aria-describedby=\"caption-attachment-7944\" style=\"width: 248px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2020\/04\/infografia-impacto-covid19.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7944\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2020\/04\/Captura-de-pantalla-2020-04-24-a-las-11.25.32.png\" alt=\"infografia ecommerce\" width=\"248\" height=\"516\" \/><\/a><figcaption id=\"caption-attachment-7944\" class=\"wp-caption-text\">Impacto del Covid-19 en el E-Commerce<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>En el<strong> \u00e1mbito nacional<\/strong>, los estudios no difieren en gran medida a los estudios internacionales. Desde la declaraci\u00f3n del estado de alarma y el confinamiento de la poblaci\u00f3n espa\u00f1ola <strong>el e-commerce o comercio online ha crecido un 55%<\/strong>. Esto es debido tanto a un <strong>mayor uso de las tecnolog\u00edas para adquirir productos<\/strong>, como al ser uno de los pa\u00edses m\u00e1s viejos de Europa donde el comportamiento del consumidor medio ha debido variar a favor del comercio digital.<\/p>\n<p>A su vez, tal y como pasa en \u00e1mbito internacional <a href=\"https:\/\/www.minsait.com\/es\/actualidad\/insights\/el-impacto-del-coronavirus-en-el-e-commerce\" target=\"_blank\" rel=\"noopener noreferrer\">la industria espa\u00f1ola ha sufrido cambios en sus ventas online<\/a>, pues las empresas que m\u00e1s crec\u00edan anualmente en este tipo de mercado online pertenecientes al <strong>sector tur\u00edstico y a la moda han sufrido una reducci\u00f3n dr\u00e1stica.<\/strong> En cambio, sectores donde la venta online era menor han sufrido un aumento considerable, gracias a la adquisici\u00f3n mediante la comprar online de <strong>productos de alimentaci\u00f3n, material deportivo, farmacia y parafarmacia, material de oficina y escolar y tecnolog\u00eda.<\/strong><\/p>\n<p>Adem\u00e1s tanto en \u00e1mbito internacional como nacional, el tr\u00e1fico y las interacciones de los usuarios con las distintas empresas presentes en plataformas, como las redes sociales o en aplicaciones generalistas o propias han aumentado.<\/p>\n<h2>Lanzar tu tienda Online: Es el momento<\/h2>\n<p>Todos estos datos reflejan la importancia para las empresas de estar presentes en internet y poder contar con una plataforma de venta Online que aumente su alcance. Esto sumado a la realizaci\u00f3n de campa\u00f1as publicitarias, y una buena estrategia de marketing de contenidos en redes sociales permitir\u00e1n que tu empresa mejore su presencia online, fidelice a sus usuarios y consiga realizar sus KPI\u2019S y as\u00ed lograr unas mayores ganancias para su negocio.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; background-color: #fafafa; text-align: center;\">\n<h3>\u00bfA\u00fan no tienes una tienda online para comercializar tus productos?<br \/>\n<strong>\u00a1Comienza ya!<\/strong><\/h3>\n<p><strong>\u00a1Lanza tu negocio al mundo digital!<\/strong>\u00a0 Da la oportunidad a tus clientes de comprar los productos y servicios de siempre a trav\u00e9s de internet facilitando el proceso de pago y env\u00edo.\u00a0 Abre tu cartera de clientes, capta nuevos clientes y ayuda a \u00a1CRECER TU NEGOCIO!<\/p>\n<p>Crea tu tienda Online con nosotros. Te facilitamos todo el proceso de creaci\u00f3n y puesta en marcha: cat\u00e1logo, pagos, descuentos en productos, env\u00edos, etc&#8230;<\/p>\n<p>[button link=&quot;https:\/\/newit2b.aititubi.es\/crea-tu-tienda-online\/&quot; type=&quot;big&quot; color=&quot;black&quot;] \u00a1Crea tu tienda online ya![\/button]<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\n<h3 class=\"main-color\"><strong>\u00bfQuieres lanzar tu tienda online?<\/strong><\/h3>\n<p>Te interesar\u00e1n estos art\u00edculos, para aumentar clientes y facilitar el proceso de compra:<\/p>\n<p>https:\/\/newit2b.aititubi.es\/ahora-es-el-momento-de-lanzarte-a-la-venta-online\/<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te damos las cifras clave de la evoluci\u00f3n del e-commerce. La situaci\u00f3n extraordinaria de la Pandemia COVID 19, ha influido enormemente en los h\u00e1bitos de compra a nivel mundial, acelerando el aumento de las compras online que se ven\u00eda presentando en los \u00faltimos a\u00f1os.  <\/p>\n","protected":false},"author":1,"featured_media":7934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,18],"tags":[22,23],"class_list":["post-7931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-online","tag-covid19","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las cifras clave sobre la evoluci\u00f3n del e-commerce durante el Covid-19 - New IT2b<\/title>\n<meta name=\"description\" content=\"La gran oportunidad de reinventarse gracias al comercial digital. E-commerce durante el Covid-19, descubre las cifras clave.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las cifras clave sobre la evoluci\u00f3n del e-commerce durante el Covid-19 - New IT2b\" \/>\n<meta property=\"og:description\" content=\"La gran oportunidad de reinventarse gracias al comercial digital. 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