{"id":482,"date":"2025-12-03T10:45:19","date_gmt":"2025-12-03T09:45:19","guid":{"rendered":"https:\/\/newit2b.aititubi.es\/?post_type=proyecto&#038;p=482"},"modified":"2026-05-19T14:14:21","modified_gmt":"2026-05-19T12:14:21","slug":"constructora","status":"publish","type":"proyecto","link":"https:\/\/newit2b.aititubi.es\/es\/proyectos\/constructora\/","title":{"rendered":"Constructora"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"482\" class=\"elementor elementor-482\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5671907 e-flex e-con-boxed e-con e-parent\" data-id=\"5671907\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f1c19 e-con-full e-flex e-con e-parent\" data-id=\"c1f1c19\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8f9c7 elementor-widget elementor-widget-shortcode\" data-id=\"1e8f9c7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t<div class=\"bloque-proyecto\">\n\n\t\t\t\t\t<div class=\"bloque-proyecto-imagen\">\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"573\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/mock3-1.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/mock3-1.jpg 480w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/mock3-1-251x300.jpg 251w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"bloque-proyecto-datos\">\n\t\t\t<div class=\"bloque-proyecto-datos-lista\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"bloque-proyecto-datos-label\">Cliente: <\/span><span class=\"bloque-proyecto-datos-texto\">Focaria<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"bloque-proyecto-datos-label\">Fecha:<\/span><span class=\"bloque-proyecto-datos-texto\">2025-12-03<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"bloque-proyecto-datos-label\">Servicio:<\/span><span class=\"bloque-proyecto-datos-texto\">Rebranding + Estrategia Digital + Identidad Visual + Web<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"bloque-proyecto-datos-label\">Stack:<\/span><span class=\"bloque-proyecto-datos-texto\">WordPress + Suite Adobe + Figma<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"bloque-proyecto-datos-label\">Sector:<\/span><span class=\"bloque-proyecto-datos-texto\">Construcci\u00f3n \u00b7 Reformas \u00b7 Interiorismo<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bloque-proyecto-sobre\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"bloque-proyecto-datos-label\">Sobre el proyecto<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr>\n\t\t\t\t\t<span class=\"bloque-proyecto-datos-texto\">Focaria necesitaba renovar su identidad de marca para alinearla con su evoluci\u00f3n y reforzar su posicionamiento digital.\r\nDesde IT2B se desarroll\u00f3 un proyecto integral de rebranding centrado en modernizar la imagen corporativa, unificar la comunicaci\u00f3n visual y trasladar una identidad m\u00e1s cercana, profesional y coherente en todos los canales digitales y f\u00edsicos.<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72d303d e-flex e-con-boxed e-con e-child\" data-id=\"72d303d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7551f elementor-widget elementor-widget-heading\" data-id=\"4f7551f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FOCARIA<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cef02d e-flex e-con-boxed e-con e-child\" data-id=\"8cef02d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-caac5f2 e-con-full e-flex e-con e-child\" data-id=\"caac5f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617067c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"617067c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>RETO:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc7876 e-flex e-con-boxed e-con e-child\" data-id=\"9bc7876\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a5bc4 elementor-widget elementor-widget-text-editor\" data-id=\"e7a5bc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-section-id=\"ypb1f8\" data-start=\"201\" data-end=\"214\">Modernizar la identidad de Focaria para reflejar su evoluci\u00f3n como marca y reforzar su presencia digital y visual de forma coherente, cercana y profesional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115ceec e-con-full e-flex e-con e-child\" data-id=\"115ceec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-659bd49 elementor-widget elementor-widget-image\" data-id=\"659bd49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-2.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13793\" alt=\"\" srcset=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-2.png 1920w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-2-300x169.png 300w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-2-1024x576.png 1024w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-2-768x432.png 768w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6c011f e-con-full e-flex e-con e-child\" data-id=\"f6c011f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78abc35 e-con-full e-flex e-con e-child\" data-id=\"78abc35\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca707b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ca707b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>NECESIDAD:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e730e8 e-con-full e-flex e-con e-child\" data-id=\"5e730e8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f235139 elementor-widget elementor-widget-text-editor\" data-id=\"f235139\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-section-id=\"ypb1f8\" data-start=\"201\" data-end=\"214\">La identidad visual y digital de Focaria no reflejaba la evoluci\u00f3n actual de la marca:<\/p><p data-section-id=\"ypb1f8\" data-start=\"201\" data-end=\"214\"><br \/>-Imagen corporativa desactualizada<br \/>-Falta de coherencia visual entre canales<br \/>-Baja diferenciaci\u00f3n frente a la competencia<br \/>-Presencia digital poco alineada con sus valores y servicios<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54fd365 e-con-full e-flex e-con e-child\" data-id=\"54fd365\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-919c687 elementor-widget elementor-widget-image\" data-id=\"919c687\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-1-1.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13794\" alt=\"\" srcset=\"https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-1-1.png 1920w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-1-1-300x169.png 300w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-1-1-1024x576.png 1024w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-1-1-768x432.png 768w, https:\/\/newit2b.aititubi.es\/wp-content\/uploads\/2025\/12\/Focaria-1-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9cdd3 e-con-full e-flex e-con e-child\" data-id=\"ee9cdd3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d637f3 e-con-full e-flex e-con e-child\" data-id=\"3d637f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13fd738 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13fd738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROPUESTA:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41a4dab e-con-full e-flex e-con e-child\" data-id=\"41a4dab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2746581 elementor-widget elementor-widget-text-editor\" data-id=\"2746581\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-section-id=\"ypb1f8\" data-start=\"201\" data-end=\"214\">Desde IT2B se desarroll\u00f3 un proyecto integral de rebranding enfocado en modernizar y unificar la marca:<br \/><br \/>-Redise\u00f1o de identidad visual y logotipo<br \/>-Nueva l\u00ednea gr\u00e1fica y manual corporativo<br \/>-Adaptaci\u00f3n de redes sociales y soportes digitales<br \/>-Redise\u00f1o web alineado con la nueva imagen<br \/>-Creaci\u00f3n de una comunicaci\u00f3n m\u00e1s moderna y cercana<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6a8c0a e-flex e-con-boxed e-con e-parent\" data-id=\"a6a8c0a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90d786b e-con-full e-flex e-con e-child\" data-id=\"90d786b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d347b8f e-con-full e-flex e-con e-child\" data-id=\"d347b8f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c162b e-con-full e-flex e-con e-child\" data-id=\"79c162b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FOCARIA RETO: Modernizar la identidad de Focaria para reflejar su evoluci\u00f3n como marca y reforzar su presencia digital y visual de forma coherente, cercana y profesional. NECESIDAD: La identidad visual y digital de Focaria no reflejaba la evoluci\u00f3n actual de la marca: -Imagen corporativa desactualizada-Falta de coherencia visual entre canales-Baja diferenciaci\u00f3n frente a la competencia-Presencia [&hellip;]<\/p>\n","protected":false},"featured_media":483,"template":"","class_list":["post-482","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","categoria_proyecto-diseno","categoria_proyecto-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Constructora - New IT2b<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Constructora - New IT2b\" \/>\n<meta property=\"og:description\" content=\"FOCARIA RETO: Modernizar la identidad de Focaria para reflejar su evoluci\u00f3n como marca y reforzar su presencia digital y visual de forma coherente, cercana y profesional. 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